Betsson opens betting shop in Södermalm
Betsson opens a game store on södermalm in Stockholm May 30. Betsson wants to challenge the Swedish gaming monopoly and do so by opening a real game store where Betsson customers can bet on sports games and live games, get tips from experts, see live games on TV and play casino. Betsson will attempt to offer an even wider selection of games than at their online casino. Betsson wants to build closer relationships with their players and offer a large selection. Betsson’s betting shop will be situated on Götgatan 37 in Stockholm and will open Friday, May 30th at. 12:00.
The betting shop is a complement
“We challenge the gaming monopoly as we see the store as an interesting development of our business. Betting shops complement our online business and we want to offer our players more choice” says Pontus Lindwall, CEO, Betsson, in a statement.
“EU laws provides support for this effort. There is no reason for us to wait for a political process that is hardly moving forward. We want to push the development of the gaming market for the benefit of the players. I am convinced that the monopoly’s stores will face tough competition in the future. “ says Pontus Lindwall, CEO, Betsson.
Customers are primarily from the Nordic countries and Europe. Betsson AB is listed on OMX Nordic Exchange in Stockholm, Mid Cap (BETS).