Ladbrokes won against Svenska Spel (Swedish Games)

Svenska Spel sued Ladbrokes in May 2008 because they used the slogan “Swedish games – English odds”. In the Ladbrokes commercial the Svenska Spel logo was visible, in the form of a cut paper man. This had Svenska Spel suing Ladbrokes for trademark infringement. Svenska Spel claimed that Ladbrokes had misused Svenska Spel’s trademark and that only Svenska Spel may use the combination “Swedish” and “games” for commercial purposes in advertising and marketing. Ladbrokes Managing Director of the Nordic region, Lasse Dilschmann, took the law suit with ease – An law suit is pure dream prize for us. We like our odds

The outcome Ladbrokes vs, Svenska Spel

The Market Court ruled that Ladbrokes can not be sued for trademark infringement in their commercials. As Svenska Spel sued Ladbrokes, Ladbrokes sued Svenska Spel for having used terms such as “Svenska Spel is a world leader in responsible gaming” and “the most effective age verification online”. Also in this case, Ladbrokes won the law suit which prohibits Svenska Spel from using these claims under penalty of SEK 750 000 in marketing penalties. After the verdict Andreas Gillberg, Ladbrokes Sweden said: -Of course, this is a great day for Ladbrokes. It is a victory to confirm that Svenska Spel, after all, do not have a monopoly on the Swedish language.

About Ladbrokes

Ladbrokes was founded in 1886 and is a world leading gaming company with 2925 betting shops and 16.394 employees. In 2005 Ladbrokes had a turnover of about 18 billion euro.
Ladbrokes has over 3 million registered customers from 30 countries and operates gaming services in 18 languages. Their online casino is very user friendly and players can very fast register an account and start playing. This makes them a nice online casino for new players that are looking for the thrill of online casino.