Playtech and Marvel enters into a contract
The software provider for online games, Playtech, Which is based in the Isle of Man, has recently signed a licensing agreement with Marvel Entertainment Incorporated, which will give all players playing at Playtech casinos the opportunity to play some new games, which will include some of Marvel’s characters in a new series of special gaming brands at online casinos. Bet365 Casino is one of the Swedish online casinos that have Playtech as a game provider.
The agreement is a special arrangement made with Marvel Characters BV, a subsidiary of Marvel Entertainment Group. The agreement provides Playtech with the right to use the popular characters in their specific gaming brands for online casino. This has already been very successfully done with several new games, such as the Hulk, Fantastic Four, X-Men, Iron Man and Blade.
Playtech revealed that in addition to this agreement, the company has also acquired the right to use the characters on all its platforms, including casino, poker and online bingo. It has also been given the right to use the brands in the mobile casino and television products and there will be some new games on the server-based gaming terminals, developed by its subsidiary Videobet.
Mor Weizer, who is Senior Managing Director Playtech, said this about the agreement: “This agreement is an important stepping stone forPlaytech, Since it will significantly strengthen the commercial attractiveness and potential for mutual sales of our products. Special brands including slot machines are a great way to diversify our products and attract new players. ”
“Our customers can now enjoy the games with Playtech’s leading software function with current movie characters from Marvel, which rightly has a huge appeal to the mass market. The proven strength of these brands will provide our licensees the opportunity to capture an increased market share, if they look to exploit the strengths of our products. ”
“We look forward to working with a company so renowned and respected worldwide as Marvel is, and together with them provide an exciting gaming experience for our customers and their players. ”
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Bet365 have a gaming license in the UK since 1974 and has now more than 900 employees and over 3 million customers in 150 countries.
During 2010/11 they launched Bet365 games through mobile in most markets and events, including a very popular live odds function making them a pioneer in mobile gaming..