Entraction was originally named Daydream, then 24h Poker and finally changed its name to Entraction in 2007. In the beginning the company delivered game software and was also an operator of several gaming sites; but as Entraction recently sold the site operator, Casablanca Gaming Group the company became a pure supplier.
Entraction provides its customers with software for poker, betting, casino and bingo. The company is a total supplier able to offer tailored programs to each customer. Customers can also get help with related services, such as the platform operation, payments, support and even web design.
Gaming License in Malta
Entraction primarily has a focus on the European market as it´s gaming license is in Malta. A competitive advantage is that their system also is connected to the International Poker Network, increasing the likelihood that the players are loyal to the operators. The Entraction poker network was formerly called the B2B Network and 24hNetwork. Entraction Poker Network is specifically dedicated to European players, although both software and games are available in a variety of languages.
Entraction uses software developed by Net Entertainment and Wagerworks. Moreover, Entraction aims to improve its products and as an example started with live-betting (“real-time odds”) on sports bettings at the end of 2009.